Malaysia Tourism launched the much-anticipated ‘Visit Malaysia 2020’ campaign in Asia with a 3-city roadshow in one of its top 10 source markets, India. Driven by the zeal to build awareness and bring the latest developments in Malaysian tourism to the forefront, ‘Visit Malaysia 2020’ Roadshow promoted Malaysia as a destination of excellence with special focus on MICE, Weddings and Film tourism segments from India. The India roadshow series began in Amritsar on July 21, followed by Mumbai on July 24 and Hyderabad on July 27. 37 co-participants from Malaysia comprising 16 travel agents, four product owners, nine hotels, three airlines and five others visited the three cities in India to network with the travel trade and interact with travel media. Malaysia has experienced a huge influx in the number of Indian tourists, registering a growth of 15.5% from January to May 2019. As of 2019, the country has received nearly 3 lakh tourists from India. The purpose of the roadshow was to highlight India’s position as one of the most prominent markets for Malaysia. The Mumbai edition of the roadshow began with an inaugural address, followed by informative destination as well as product presentations by Sepang International Circuit, Legoland Malaysia, Desaru Coast, Lexis Hotel Group, Mega Water Sports and Tropical Charters and Genting Highland. In addition, a detailed presentation cum briefing on the visa process was also conducted at the roadshow. It was revealed that Malaysia has extended its e-visa exclusively for Indian tourists and plans to keep updating the procedure of visa application and processing to make travel hassle-free for Indians. The campaign logo of ‘Visit Malaysia 2020’ was launched at the Mumbai Roadshow held at St. Regis. Comprising widely recognised wildlife icons of Malaysia: a hornbill, a hibiscus (locally known as bunga raya) and the wild fern drawn in the vibrant colours of the national flag, the logo is an artistic blend of Malaysian hospitality as well as its culture and heritage. It has been designed by Alfred Phua Hong Fook, a graphic designer from Melaka. Visit Malaysia 2020 will focus on ecotourism, arts and culture and welcomes tourists from all over the world to experience the best of Malaysian hospitality. This year, the campaign tagline ‘Truly Asia’ is aimed at portraying Malaysia as a complete reflection of Asian warmth, culture and heritage. Speaking at the event, Razaidi Rahim, Deputy Director of the Malaysia Tourism Promotion Board said, “The Indian market is one of the top 10 markets for Malaysia. Last year, Malaysia got more than 600,000 Indian visitors. This year we are looking at 70,000 arrivals and next year, we hope to have 80,000 tourist arrivals from India.” He revealed that the top travellers are from Visiting Friends and Relatives (VFR) segment, followed by leisure, travel, MICE, weddings and students. Mohd Hafiz Hashim, Director, Tourism Malaysia – Mumbai said, “We are happy to host Visit Malaysia 2020 Roadshow in Mumbai because this will enable us to do a quality networking with the travel trade fraternity and to boost Indian tourist footfalls to Malaysia.” At the roadshow, newest additions to Malaysia’s diverse tourist attractions were revealed which included the Desaru Coast – an integrated beach destination spanning 3,900 acres, Sea Life – an interactive aquarium in Legoland Malaysia boasting 13,000 fish and 120 other water species on display as well as Superpark in Avenue K, My Best Box in Berjaya Times Square, Futureland Fun Zone in Sunway Pyramid, the Rift in Mid Valley Mega Mall and Skytropolis in Genting. Malaysia currently enjoys better connectivity with India. 238 flights between the two countries are flown by airlines including Malindo Air, Malaysian Airlines and Indigo. Malaysia Tourism aims to bring a large number of Indian tourists to its shores in the coming days.
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