Motter kicks off new national role at Commodity Classic

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Ohio Soybean Council (OSC) board member John Motter was elected late last year to lead the national United Soybean Board as its 26th chair. He previously served on the USB executive committee as vice chair and treasurer and has been a board member for eight years. This is the first time since USB was created in 1991 that an Ohioan has been elected chair.He sees an exciting year ahead.“We are in the second year of our strategic plan and we are really hitting our stride now with the things we are trying to accomplish. We have proven we can produce a large crop of soybeans with three record crops in a row. Now we are really focused on increasing the value and the profitability back at the farm gate,” Motter said. “We are looking forward to kicking off a meal enhancement project and setting the stage for that by having conversations with industry. We need to determine what it is the end user wants and work backwards from that to provide the right mix of soybean components to meet the end users needs.”USB has facilitated the development of new products such as Bridgestone tires, RAPTOR tractor belts and John Deere tractors components made with U.S. soybeans. In 2016, a number of products were commercialized based on USB-funded research. These soy-based products span from on-farm usage to household items, like adhesives for kitchen cabinetry, soaps and shampoos.USB also works with nurturing vital trade relationships, including crucial markets such as China and India.“We have things going on all over the world. We have to be aware of the consumer need whether it is international or domestic,” Motter said. “We are certainly watching the new Administration and trade is important for soybeans and every part of agriculture. From our perspective we will watch what is going on.”At Commodity Classic in San Antonio, Motter was recognized at a reception as he kicks off his role as USB chair. Motter farms soybeans and corn in Jenera in Hancock County. In addition to his position with USB, he serves on the OSC Board of Trustees, where he has held the position of chairman, vice chairman, treasurer and secretary. John is also a member of Ohio Farm Bureau Federation, previously served on the State Extension Advisory Board, and has been an active leader on the Hancock County Fair Board.last_img read more

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What A Four Seasons Promotion Tells Us About Businesses And Pinterest

first_imgA Comprehensive Guide to a Content Audit The Dos and Don’ts of Brand Awareness Videos Related Posts This is my board. Within 24 hours of following the instructions, the Four Seasons San Francisco social media manager began offering me sightseeing, dining, and other travel suggestions based on the information I gave about my itinerary and interests. A Promotion Exception, Or A New Era?Danny Denhard, a marketing consultant who specializes in Pinterest, predicts that we’re seeing the beginning of a shift from product giveaways to service offerings.“Because of the visual nature of Pinterest, it’s difficult again to follow up and really interact with the winners of a Pin It To Win It contest,” he said. “The main draw for Four Seasons is the ability to converse with potential clients right there on their own boards.”Denhard hasn’t seen any other company doing service promotions on Pinterest, making Four Seasons an interesting outlier. However, he said this isn’t the company’s first service-oriented promotion on Pinterest. Last year, the company hired wedding planners to discuss Four Seasons hotel weddings to potential brides in Four Seasons Bridal. But like most pioneers, Four Seasons is facing unique issues with its promotion. For one thing, Pin.Pack.Go.’s directions are a bit of a mouthful if you’re not a regular Pinterest user accustomed to commenting, following, and board building. For another, only 70 pinners have signed up for the promotion (out of Four Seasons’ 4,000 plus followers). Perhaps users are still skeptical of a promotion that doesn’t require a purchase.This is probably why Four Seasons isn’t at all concerned about scaling the service, which requires manual assistance from each of its 91 hotels. “If I’m a guest, my time is extremely valuable as well. I don’t think I’d put together a board and engage with a hotel unless I was actually staying with them,” said Gaulin.But even if it does blow up, Foust suggested that even personalized pins don’t require as much labor as we might think, given that each hotel is in charge of just one location. “As far as labor, if they’ve already got a list of pins loaded and ready to go for each location, maybe the labor isn’t too bad,” she said. “I really hope it works for them. I haven’t ever seen anything like this before, but I love it.”Photo by Kevin Dooley on Flickr Facebook is Becoming Less Personal and More Pro… Planning a trip to a major world city? You could hire a travel planner to give you some suggestions. Or you could simply log on to Pinterest.In an unusual gratis service for social media, Four Seasons Hotels and Resorts wants to be your concierge via Pinterest. In a promotion called Pin.Pack.Go., a human concierge will give you personalized travel tips. “We’ve been doing this for 50 years, face to face and over the phone,” said Sorya Gaulin, director of global public relations and social media for Four Seasons. “We’ve just extended it to Pinterest now.”It’s just one more interesting way businesses are exploring Pinterest as they figure out how best to capitalize on its big and still fast growing user base.Pinterest As A Business PlatformMany brands have already embraced Pinterest as a new way to make money. Neiman Marcus experimented with offering a handbag you can only buy on Pinterest. J Crew released an entire catalog the same way. Numerous brands have used Pin It To Win It contests as a way to drum up business through a giveaway.Pinterest began offering business accounts in November of last year, and many of the account tools are still in their infancy. Pinterest’s own suggestions for businesses focus on the basics of curation. As a result, there’s really no precedent for the experimental ways businesses like Four Seasons are harnessing Pinterest. According to Pinterest power user Sonja Foust of Pintester, Four Seasons isn’t just trying something we haven’t seen, but targeting a different group than a contest would. “There’s a lot of potential for reaching an audience they wouldn’t have otherwise been able to reach, since they’re pinning to a shared board that the traveler’s network will see,” she said. Here’s how it works: you leave a comment on this Four Seasons pin with the city you’re interested in visiting. Provided it’s one of the cities where one of Four Seasons’ 91 hotels is located, the hotel in that city will begin following you on Pinterest. Invite your new follower to a board titled “Pin.Pack.Go.” and watch the personalized suggestions roll in. You don’t have to buy anything, or even prove you’ll be staying at a Four Seasons.  lauren orsini Tags:#Pinterest#social media Guide to Performing Bulk Email Verificationlast_img read more

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Pune rain: angry protesters heckle Guardian Minister

first_imgA day after intense showers ravaged several parts of Pune district, Guardian Minister Chandrakant Patil faced the ire of citizens on Friday, even as the death toll across the district rose to 18.Speaking here after surveying the worst-hit spots in the city and the district, Mr. Patil blamed illegal constructions and encroachments for the flash deluge that resulted in massive damage to property and loss of life.“Illegal constructions and encroachments on various canals have diverted the natural flow of streams, which led to water entering residential societies and wrecking property. The causes for these constructions have to be investigated. Moreover, why weren’t basic security measures followed at the time of these constructions?” Mr. Patil asked. Team to probe disasterHe said a team comprising senior IAS officials would be constituted to investigate the disaster. He also said all relief measures for the rain-affected in Pune would be applicable under the government resolution (GR) issued at the time of the Kolhapur and Sangli floods.On Thursday, when the city was coping with the rain damage, the Guardian Minister was in Delhi to iron out the seat-sharing issues between the Bharatiya Janata Party and the Shiv Sena for the elections.Earlier, irate protesters blocked Mr. Patil’s convoy near Tangewala Society in Aranyeshwar area, prompting him and his entourage to leave the spot after barely 15 minutes. Five people died after the society’s compound wall collapsed owing to the relentless downpour. Protesters demanded to know what Mr. Patil was doing in Delhi when the city was being battered by flash floods.Urging him to go back, they said the Guardian Minister’s belated visit was merely a photo opportunity.Mr. Patil said those heckling him were mere “troublemakers” hired by the opposition parties. “There were no problems whatsoever. I was [at Tangewala Society] for 20-25 minutes. Genuine citizens told me about their problems. The rest were troublemakers hired by opposition parties.” He said because the model code of conduct is in place for the Assembly elections, he was compelled to put things before the aggrieved citizens in a restrained manner.Toll up to 18Meanwhile, the death toll across the district rose to 18 with at least four people still missing. There were unconfirmed reports of two more bodies being recovered, indicating a likely rise in the number of the deaths.More than 3,000 people in the city are lodged in transit camps, while teams of the fire department and nearly 2,000 municipal workers carried out cleanliness drives and relief operations.Despite the India Meteorological Department’s (IMD) warnings of likely heavy rain on the intervening night of Thursday and Friday, the weather remained calm throughout the better part of Friday. Schools and colleges across the city and four other tehsils of the district remained shut following a precautionary directive of the Pune District Collector.According to a release issued on Friday afternoon, the IMD has forecast light to moderate rain on Friday night to be followed by light rain over the weekend.last_img read more

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Support for Dada grows after IPL snub

first_imgThe controversy generated over players auction in the IPL 4 on Saturday and Sunday, threatened to snowball into a major controversy after Sourav Ganguly, former Indian captain, was left unsold after the two-day auction.SRK says that KKR cannot be complete without Ganguly.Along with some other greats, the former Kolkata Knight Riders captain went unsold, sparking protests in his home town Behala and at other places in West Bengal.On Monday, when Headlines Today asked the question ‘Have the IPL team owners done an injustice to Sourav Ganguly by not bidding for him?’, the reactions came on expected lines. That team owner Shah Rukh Khan tried to soothe the ruffled feathers by extending an olive branch to one of the most successful captains was no solace to the furious fans. Sourav’s omission has sparked a heated debate over the crash commercialization of the sport at the expense of its beauty.An angry Somnath Chatterjee, former Lok Sabha Speaker, told Headlines Today, “What is the expertise of people who are deciding the worth of players? There is too little of sport and too much of commerce in IPL.””There is something wrong in deciding who are useful players. Sourav being dubbed useless is very surprising. If playing ability is criteria, Dada should have been bought,” Chatterjee said, asking, “what is the criterion (of the selection), as unknown players are being offered huge sums.”Former captain Kapil Dev, who is known for calling a spade a spade, said, “I wouldn’t have accepted SRK’s olive branch.”advertisementFormer selector Kiran More said, “After the snub, Sourav shouldn’t accept mentorship.””On purely cricketing grounds, Sourav should have been bought. I was surprised at Sourav being ignored at the IPl auction. Ganguly has a big fan following, which can’t be ignored,” added Kapil Dev.And there were tweets from Ganguly’s fans that told of the murky world cricket threatens to become.”I cannot imagine Ganguly, being left out. There’s definitely more than meets the eye,” writes Rhythm.Sagarika Deb, said, “Almost all the franchisees stood against ONE powerful man, Sourav Ganguly.””Dada’s our God. Without him it’s like temple without God,” Shankar Sampath tweets.Ganguly is a legend and an icon of Indian cricket, should not be ill-treated like this, says G.Ravi Kanth.T. Mehta tweeted: “Now it seems like KKR is like a box of chocolates without a chocolate & wrapper.”last_img read more

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