Cloak & Dapper: Replicating the Cool Guy’s Top Dresser Drawer

first_imgIt took becoming a dad to set Calvin Cearley on the right career path. Working as a marketing/advertising executive when his wife became pregnant with his son, he realized he wasn’t where he wanted to be. But where he wanted to be seemed a mystery at first.Bit by bit, he put together a plan, along with Kaleb Harrell and Ryan Anderson, former Orlando Magic player and current forward for the New Orleans Pelicans. What they came up with is Cloak & Dapper, a men’s general store they first unveiled online.When the business launched, Cearley continued working full-time and running the business out of his garage. That routine started getting old, so they began doing some pop-up shops in Orlando to see if it was the right city for a traditional storefront. The pop-ups were overwhelmingly successful and led to Cloak & Dapper opening a store last month in Orlando’s Ivanhoe Village.“We’re in a building that was built in the 1930s,” says Cearley. “It has beautiful windows and a middle room, that we dubbed “the parlor,” that we’ll use for events.”Community building is crucial to the brand. They want guys to come in and feel comfortable. Selling products will be a byproduct of that atmosphere. They’re working to create a speakeasy type of feel, without the element of a bar.“We have free wi-fi and freshly brewed coffee. I encourage people to come in, crack open their laptop and work,” says Cearley, “or collaborate with other creatives. This may be the place where someone comes up with the next big idea.”It fits into the approach to make shopping a better experience for men. Most, Cearley says, hate the browsing part of shopping. That’s why Cloak & Dapper is a one-stop shop offering clothing, shoes, accessories, and grooming items, featuring made in America products.Instead of offering a wall of 20 types of jeans, they seek out the best and offer a couple of different fits to simplify the selection process.“We are trying to curate a collection that hopefully no one else will have,” says Cearley. “Imagine the top dresser drawer of the coolest guy you know. He has great ties, socks, a cool leather watch that anyone would covet, and a cool pair of shades. We want this shop to be like that—the dresser drawer of the coolest guy you know.”Their combo of pomade and a stainless steel comb has a proven record as a top seller, but the clothing gets a lot of attention too.Now that Cloak & Dapper has a traditional brick and mortar presence, Cearley says it won’t stop there. He plans on opening at least five new stores within the next 10 years. They are looking at places like Asheville, N.C., Charleston, S.C., New York City, Boston, and D.C.“Each one would have a cultural significance as the first priority,” he says. “The retail functionality has to complement that, not the other way around.” Long Hair for Men: Tips for Growing and Maintaining Your Style Raleigh Denim Workshop Makes Jeans with Artistry and Ingenuity in the U.S.A. Editors’ Recommendations 15 Best Subscription Boxes for Men Who Love Gifts A Peek Inside the Joseph Abboud Factory: Italian Fabric, Made in America The Barbershop Renaissance and Men’s Grooming Revolution, According to Fellow Barber’s Sam Buffa last_img read more

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Search in India for Lankan boat

There were similar attempts to transport Sri Lankans to other countries from Kochi and Munambam in last two years. Marine Enforcement Circle Inspector K M Sajeev said that a speed boat of the Coast Guard and the boats of coastal police and Marine Enforcement combed the area. Later, a Coast Guard ship, C-114, also joined the search operations. The Indian coastal security agencies launched immediate search operations on Thursday following an Intelligence report that a Sri Lankan fishing vessel was anchored in sea off the Kochi coast.The Intelligence wing from Kollam alerted the Kochi coastal police that some of the persons were being transported in a fishing boat to a Sri Lankan vessel anchored at a distance of one nautical mile off the coast. The security agencies suspect that it would be a bid for human trafficking. “The possibilities of human trafficking cannot be neglected. Earlier such attempts were made using rented fishing boats, but it is the first time that we came to know of transporting persons by shifting them from onevessel to another at sea,” Sajeev said. (Agencies) read more

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