Short video pioneer wind may just be the platform deliberately give you the illusionGroup purchase w

a few days ago, fake Tissot event of a large group purchase group purchase website, so that consumers feel very shocked. The same month, another large group purchase website to carry out the "delicacy", also by staff shelling, said "poor quality of service, a little food and propaganda that are not the same, delicacy experience is nothing!" a crisis of confidence has become a group purchase mishap. According to the "investigation report" in 2011 Chinese group purchase user behavior showed that there are still 80.3 users maintain trust in group purchase, but if it does not take measures to curb the group purchase industry’s frequent "cheating", so for now the group purchase is undoubtedly one disaster after another.

you see, this is not for those who boast of "grass-roots culture" and "to the center" and embrace digital Utopia Digital Utopia who face the

two large flow platform also invariably proposed, in the traffic side, technical side, realizable end and product side, providing short video creators varying degrees of support.

had earlier sh419 CEO Robin Li is not optimistic about the prospect of more numerous group purchase group purchase, experts criticized: first, much bubble is not without value, product market value is still large; two, is not entirely without commercial value, but that as an independent industry time is not mature, converting the independent support market test; three, excessive investment, and products with the market value does not match. Combined with reality, the group buying criticism does exist, and quite obvious. So, how to plan the future of group purchase, in order to truly carry the banner of "industry".

winter has arrived, in this season of sharp fall, group buying has suffered its biggest test since its birth. Through the "2011 Chinese network group purchase industry statistics report" about 540 thousand group purchase activities, the total sales of nearly 11 billion yuan, equivalent to 5.5 times the data in 2010, the group purchase of about 3900, a decrease of 3.7%, a decrease of nearly 30% more than the September 2001 peak of more than 5000, group purchase had really bad day.

, this is supported by data. In last week’s "world network red conference", with seconds to shoot, small coffee show and a live video and other short video and live platform, vice president of science and technology Liu Xinzheng accepted an interview with the media reporter titanium. He said that although UGC shared more than 90% of the platform content, but from the amount of play, the top ranked PGC accounted for 90%, which is a more than the "28 laws" more objective existence.

short video business has more than once been identified as "tuyere", but in the past few years has not been able to be blown up. So, can this wave of "platform" propaganda really create spring? I’m afraid it’s still an illusion.

at this time, most people think that in the Chinese group purchase market financing, there seems to be an unwritten rule that is: who is the first financing, who becomes king. But the result is not consistent with expectations? Rice group as IPO group purchase overseas financing after the first single, hire celebrities astronomical endorsement, increase regional market territory, hope to take this opportunity to occupy the domestic group purchase market quickly. Not to mention how the effect, please readers continue to look down. According to Renren’s latest earnings report, Renren’s net profit was reduced by the loss of the sticky rice group. Now you know the answer to the question of whether financing can lead to success,

is to lower the threshold of deja vu, earlier this year, Facebook, Twitter and Instagram and other social media for the prevalence of the creation and dissemination of graphic content to reduce the threshold, it seems that everyone can have the opportunity to enjoy the "center" of the bonus.


in the industry generally believe that the Chinese domestic group purchase industry competition, the losses are just normal, but we have to understand is the group purchase business model that is the "burning investor money, money to burn group purchase would be over, so we must change the group purchase business model, rely on Financing delusion to solve the difficulties, will only be Arabian Nights



, but we want to tell you that the reality is that in the field of content entrepreneurship, traffic is becoming more like head gathering, and professional and media teams are getting more favor. The so-called short video threshold to reduce, more can only be a public fantasy.

trust crisis has become the biggest obstacle to block the progress of the group

after the first half of Papi sauce billions of dollars valuation storm, recently, the short video industry began to "surging".

"short video threshold lowering, demand, creative and even entrepreneurs have great prospects", this is Zhang Yiming in the headline number creators Conference on the issue of foreign judgments.

Abstract: "a lot of UGC contribute more than 90% of short video platform content, but from the amount of play, the top ranked content contributed by PGC accounted for 90%," said Liu Xinzheng, vice president of the second shot. This is a more objective existence than the 28 law.

as for how to solve, I believe that we can introduce credibility evaluation system, that is, UGC produced by the user

is the cruelest, but the 28 law,


it’s also like the British media industry researcher David ·, Hess, D.

short video social platform second shot just in the first RedBang world network red conference announced that it will set up "seconds beat creator platform plan", joint micro-blog in the future to invest $100 million incubation, short video network red. Voice has not yet fallen, today’s headlines CEO Zhang Yiming in September 20th, personally announced the headline number also action, "come up with 1 billion yuan subsidy short video creators."".

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