Etihad VisitBritains ambitious APME campaign
Etihad’s marketing messages and Britain’s ‘GREAT’ campaign will be maximised throughout the partnership and the airline will benefit from an enhanced presence on VisitBritain’s digital platforms. The Memorandum of Understanding (MoU), valued at £2 million (AU$3.65 million), will aim to inspire more travellers to fly Etihad Airways to Britain, through a series of marketing campaigns. “Etihad now offers many Australians a one stop flight from regional Australian into regional Britain, with 35 weekly departures from four capital cities, making it easier than ever for our 1 million plus Aussie visitors to explore Britain’s GREAT countryside.” Etihad Airways has signed a three year agreement with VisitBritain in order to facilitate joint marketing activities to encourage visitors from Asia Pacific and Middle East (APME) to the UK. Source = ETB News: P.T. “Such a high spending and lucrative region requires a highly ambitious and exciting campaign,” VisitBritain chief executive Sandie Dawe said. Both organisation will focus on Etihad’s gateways to Britain, including three daily services to London Heathrow and twice daily flights to Manchester from the United Arab Emirates.