Business tourism remains strong BECA

first_imgDespite the economic downturn the international business events sector indicated strong growth from its 2009 fall.According to the Business Events Council of Australia, (BECA) industry report, total expenditure for international and domestic overnight and day business event attendees grew seven percent to 8.5 billion in 2010 compared to 2009.Overnight business event attendees increased by five percent in 2010, compared to domestic day business events attendees which fell by one percent in 2009.The report was compiled to assist Tourism Australia seek its goal to ensure Australia’s tourism industry doubles its contribution to the Australian economy by 2020.Australia’s (ICCA) ranking as a destination for hosting international associations meetings jumped from 16th to 11th and within the Asia Pacific region, Australia was ranked third by ICCA and fourth by UIA.Despite New Zealand significantly contributing to Australia’s international conference and convention attendees, arrival numbers from New Zealand fell during 2010.In relation to the incentive market the total yield was down by 19 percent with expenditure per visitor down for both international and domestic markets.BECA has joined forces with Business Events Australia to monitor and ensure the contribution of business events sector to the economy increases from the present delegate visitor expenditure of AUD8.4billion to AUD16billion by 2020.BECA recognises the tourism value of business events and has produced a discussion paper on the issue attempting to quantify the ‘beyond tourism’ benefits by the Melbourne Convention and Visitors Bureau and Business Events Sydney. Source = e-Travel Blackboard: S.Plast_img

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