Camas shoe store Arktana to open Felida shop
Conventional wisdom says selling consumer goods like footwear is a task better left for a gargantuan website. Lower overhead costs and competitive pricing are two of the main reasons.Ann Matthews knew well that conventional wisdom when she opened Arktana shoes in 2014 in Camas. And the store thrived. It did well enough that Matthews will open the second Arktana on July 1 in The Shops at Erickson Farms in Felida, followed by a July 23 grand opening.Matthews says it has not always been smooth sailing for Arktana as it navigated the hazards of independent, brick-and-mortar retailing. But she believes a combination of customer service, wide product selection and creative marketing helped the first location establish a niche and grow at 415 N.E. Fourth Ave. in Camas and create a path for the Felida store.“Customer service is the very most important thing that we do,” said Matthews, a trait that helps the shop distinguish itself from bigger online competitors.Playing an active role in the community also is important, she said.“I love to collaborate and work with other businesses,” she said, and that’s led to holding fashion shows, fundraisers, shoe auctions and private events in the Camas store, typically featuring food, wine and discounts.