Motter kicks off new national role at Commodity Classic
Share Facebook Twitter Google + LinkedIn Pinterest Ohio Soybean Council (OSC) board member John Motter was elected late last year to lead the national United Soybean Board as its 26th chair. He previously served on the USB executive committee as vice chair and treasurer and has been a board member for eight years. This is the first time since USB was created in 1991 that an Ohioan has been elected chair.He sees an exciting year ahead.“We are in the second year of our strategic plan and we are really hitting our stride now with the things we are trying to accomplish. We have proven we can produce a large crop of soybeans with three record crops in a row. Now we are really focused on increasing the value and the profitability back at the farm gate,” Motter said. “We are looking forward to kicking off a meal enhancement project and setting the stage for that by having conversations with industry. We need to determine what it is the end user wants and work backwards from that to provide the right mix of soybean components to meet the end users needs.”USB has facilitated the development of new products such as Bridgestone tires, RAPTOR tractor belts and John Deere tractors components made with U.S. soybeans. In 2016, a number of products were commercialized based on USB-funded research. These soy-based products span from on-farm usage to household items, like adhesives for kitchen cabinetry, soaps and shampoos.USB also works with nurturing vital trade relationships, including crucial markets such as China and India.“We have things going on all over the world. We have to be aware of the consumer need whether it is international or domestic,” Motter said. “We are certainly watching the new Administration and trade is important for soybeans and every part of agriculture. From our perspective we will watch what is going on.”At Commodity Classic in San Antonio, Motter was recognized at a reception as he kicks off his role as USB chair. Motter farms soybeans and corn in Jenera in Hancock County. In addition to his position with USB, he serves on the OSC Board of Trustees, where he has held the position of chairman, vice chairman, treasurer and secretary. John is also a member of Ohio Farm Bureau Federation, previously served on the State Extension Advisory Board, and has been an active leader on the Hancock County Fair Board.